Tinnie Chow is a TV and digital content strategist specializing in the development of original show concepts and social-first content strategies designed for multiplatform production, audience engagement and growth.

With more than 20 years of experience across television, social media and digital platforms, Tinnie has held senior roles at MTV Networks in New York and Beijing, Meta in London and CBC Vancouver. Her work spans television programming, talent development, digital content strategy, strategic partnerships and digital transformation, bringing together editorial instincts, audience data and deep platform expertise.

Tinnie works with broadcasters and production companies to develop digital content strategies, social-first and television concepts, YouTube channel strategies and live social campaigns across platforms including TikTok and Instagram. Her experience includes developing and launching new channels, reimagining broadcast content for digital audiences and leading audience-growth strategies for Sony Pictures Entertainment, FOX Entertainment, Univision, OWN, TaiwanPlus and CBC.

Her approach is social-first but television-literate: every strategy is designed to spark conversation, drive engagement, build communities and create measurable impact. She also leads Play It Forward, a strategic initiative dedicated to increasing the visibility of Canadian films made by underrepresented filmmakers through digital-first distribution and global audience development.

Tinnie holds an Executive MBA from Rutgers Business School and a Bachelor of Arts in Asian Studies from the University of British Columbia. She also holds certificates in Agile project management and digital marketing and has served as an industry board member at the Centre for Digital Media.