Proven track record growing YouTube channels
for global media broadcasters, film studios and TV shows.
FOX Entertainment led social media content strategy for shows
The Masked Singer
MasterChef
Next Level Chef
Kitchen Nightmares
Crime Scene Kitchen
Alter Ego
Sony Pictures Entertainment:
Scene City YouTube channel - 3 million subs, 2 billion views.CBC Network: Launched BC Today as YouTube live stream video podcasts, breaking news live stream, FAST channel.
TaiwanPlus News: training production and editorial teams to produce TV shows as 360 multi-platform shows, integrating social first content into production workflows.
Total: 40.6 million subscribers
23.9 billion views
META: Facebook/Instagram
As the Strategic Platform Partnerships for UK & MENA, Tinnie directed and produced social-first activations for second screen TV experiences for broadcasters and production companies.
Partners: SkyTV, SkySports, iTV, BBC, MTV, Endemol. Granada.
Sky Sports: Facebook LIVE Q&A
Instagram Takeover - Wembley Stadium
SkyTV: Got To Dance Backstage
LIVE V Festival: Instagram Artist Photo Booth
BIO
Tinnie Chow is a senior digital strategist and social media audience growth expert specializing in helping broadcasters and media brands unlock measurable revenue and cultural impact in a platform-first landscape. With over 20 years at the intersection of television, streaming, and social media, she has launched and scaled international channels including MTV Chi and MTV K in New York and MTV China in Beijing, leading programming, digital media, and talent strategy.
She has developed and executed high-impact, social-first marketing campaigns and multiplatform audience strategies for META (Facebook/ Instagram) in London as Strategic Platform Partnerships Manager working with major broadcasters including SkyTV, ITV, BBC to produce social first activations and video content for second screen experiences on Facebook driving engagement for their Facebook pages.
For FOX Entertainment she led social media and YouTube strategy for reality series TV MasterChef, Kitchen Nightmares, Next Level Chef, Crime Scene Kitchen, The Masked Singer and Alter Ego and beyond broadcast into scalable digital content ecosystems that drive engagement, loyalty, and monetization. She also led Youtube strategy for OWN, Univision, TaiwanPlus News and was senior manager for CBC News.
Across the channels she has led and advised, her digital strategies have contributed to a combined total of 40.6 million subscribers and 23.9 billion views, with a proven track record of growing views, increasing watch time, and building loyal YouTube audiences at scale.
She continues to advise global media brands, TV broadcasters, production studios on how to drive digital transformation across their production pipelines, program FAST streaming channels and execute social first video campaigns for YouTube, Instagram and Facebook with multiplatform channel integration, and performance-driven marketing frameworks that convert clicks into viewership and growing audiences around the world. She hold an Executive MBA from Rutgers Business School and a BA is Asian Studies,
