BIO
Tinnie Chow is a digital media strategist and award-winning producer who helps broadcasters, film studios, and creators grow their audiences through social-first storytelling. With over two decades of senior leadership experience as at MTV, CBC, and Meta (Facebook), leading teams at digital agencies, driving audience first strategies across social media and digital for the biggest IP brands in the world.
She has launched successful TV, FAST and YouTube channels, reimagined legacy media TV shows into digital programming for YouTube, TikTok and podcasts.
Tinnie specializes in TV programming and social-first content development, YouTube strategy, social-first video production and is passionate about inclusive content development that connects with BIPOC youth and diverse - her proudest achievement is the launch of MTV World’s MTV Chi and MTV K in 2005, pioneering k-pop wave.
Proven track record driving growth strategies
on YouTube for global media brands
Launched Scene City for SONY Pictures, achieved silver play button within 3 months, 1 million subs in 1st year. Now 3 million subs, 2 billion views.
Managed FOX’s Entertainment YouTube channels, growing engagement with social first videos for The Masked Singer, Gordon Ramsay’s MasterChef and new shows, Crime Scene Kitchen and Next Level Chef.
FOX SOUL a new TV channel for Black Americans was struggling to find their audience, but after implementing a programming strategy for YouTube, was able to consistently hit 100K views per full episode, growing the channel’s views and watchtime by 500%.
CBC BC launched breaking news LIVE streams on YouTube and relaunched a radio call-in show BC Today into a visual podcast.
40.6 million subscribers
23.9 billion views Growing views, watchtime and subscribers 1-10x
Past Clients
Success Highlights
“Tinnie delivered actionable insights that transformed our TV show Connected. Her expertise in social media and digital first storytelling helped us reach new audiences and drive measurable results. Highly recommended for any production team seeking clarity and growing audience in the ever changing digital media landscape.”
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You can always email me directly at tinnie@me.com