Driving growth strategies for global media brands
Sony’s Scene City (YouTube): Led launch strategy from scratch — earned the Silver Play Button in 3 months, hit 1M subscribers in the first year. Now over 3M subs and 2 billion views.
FOX Entertainment (YouTube): Shaped content strategy across flagship channels like The Masked Singer, MasterChef, and Next Level Chef — building fan engagement and boosting discoverability.
FOX Soul: Developed and implemented a YouTube strategy for this unapologetically Black channel — boosting average views to over 100K and increasing full-episode watch time to 30+ minutes.
CBC British Columbia: Reimagined BC Today from a radio program into a daily live video podcast and noon-hour TV show. Executive produced News To Me, a digital-first news pilot now greenlit nationally.
FAST Channel Strategy: Created the programming strategy for CBC BC’s FAST channel on Roku and Samsung TV.
Proven track record: growing views, watch time and building loyal digital audiences.
Total: 40.6 million subscribers
23.9 billion views
YouTube channel strategies
Highlights
ABOUT
Tinnie Chow is a digital media strategist and award-winning executive with 20+ years of experience reimagining how stories are told and shared. Her work lives at the intersection of broadcast, digital platforms, and cultural impact — helping broadcasters, production companies, and film studios build meaningful connections with modern audiences.
She’s held senior roles at MTV, CBC, and Meta (Facebook), where she led breakthrough projects like Sony’s Scene City YouTube channel (2 billion views and counting), second-screen Facebook LIVE Q&As for SkyTV, and the first-ever Instagram selfie takeover at Wembley Stadium.
Tinnie was behind the launch of MTV Chi and MTV K — the first Asian American TV channels in mainstream U.S. media — bringing K-pop to Times Square before it was cool. As Director of Programming and Talent at MTV, she relaunched MTV China into a regional channel spanning East and Southeast Asia.
Her consulting work spans FOX Entertainment, Sony Pictures, OWN, Univision, and TaiwanPlus. Whether it’s developing YouTube strategies, training newsrooms in digital transformation, or building inclusive, EDI-led programming — she brings a creative, audience-first mindset to every project.
Tinnie is passionate about stories that reflect the world we live in — diverse, dynamic, digital-first. Her mission? Helping creators, producers, and brands unlock their voice and share it with the world.
“Tinnie delivered actionable insights that transformed our TV show Connected. Her expertise in social media and digital first storytelling helped us reach new audiences and drive measurable results. Highly recommended for any production team seeking clarity and growing audience in the ever changing digital media landscape.”
- Divya Gopalan, Host/ Executive Producer, Connected - TaiwanPlus
Contact us
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We look forward to connecting with you soon!
You can always email me directly at tinnie@me.com